Google Edges Bing For Visual Attention

The top three paid positions on Google attract more visual attention than the top three links on Bing, according to a new report from research firm User Centric.

Study outcomes showed a comparable number of participants viewing top sponsored links (~90 percent) across both search engines. However, these participants spent 22 percent more time looking at Google’s top sponsored links than Bing’s. For right sponsored links, Bing and Google didn’t significantly differ in the amount of attention.