USA Today Launches Interactive “Matchup Mania”

USA TODAY Sports Media Group today launched its first interactive bracket game (hosted on Facebook) to allow men’s college basketball fans around the country to compete in groups with friends, fellow alumni, co-workers, and others in their area while continuously…

USA Today Releases New iPhone App

USA Today has released new app for iPhone and iPod touch. The new USA Today App includes a new user experience including simplified navigation with easier and faster access to readers’ favorite features. The USA Today App now features new…

Best And Worst Super Bowl Ads: Vote On Facebook

Facebook and USA Today are hosting an “Ad Meter” at, where people can go to express who had the best and worst Super Bowl ads by casting votes. The voting starts at kickoff, and runs until 6PM ET on…

Facebook Surpasses Google, Bing Had Instant Last Year

One story that’s capturing a lot of attention today is Facebook surpassing Google in time spent on site in the U.S. Silicon Alley Insider has a chart illustrating as much. 

Demand Media’s Strategy of Penetrating Major Media Outlets

Late last week, reports surfaced of Demand Media and USA Today reaching a deal in which Demand would contribute content to USA Today’s website. This is interesting because it’s an example of the controversial Demand Media penetrating mainstream news media. I spoke with Demand about the partnership and the prospect of similar partnerships in the future.

USA Today Rolls Out New Homepage

USA TODAY has introduced a newly designed homepage, the first major redesign for the site since 2007.

The new site offers improved navigation and a cleaner feel with the aim of making it easier for users to find content. The new homepage loads 25 to 35 percent faster allowing users to get to news content quickly. Initially the redesign is launching just on the homepage and more changes will be visible over the rest of the site in the coming weeks.