Google Announces App Deep Linking With

Earlier, Google announced that it is finally expanding its app indexing efforts to iOS apps after only having offered it for Android until now. Since the n, Google has come out and announced that short links will now function…

Yahoo Acquires Bread (The Company, Not The Food)

Yahoo has acquired URL-shortening service Bread. This is a talent acquisition, not a product acquisition. Bread CEO Alan Chan made the announcement on the company’s homepage. He writes: When we launched Bread in 2011, our goal was to help social…

Study Claims 61% of URL Shorteners Are Dead

A study by new URL shortener claims that out of the 1002 different URL shorteners created in the past decade, 614 of them no longer exist. The company cites spam as the main reason for sites closing, though I’m…

Google Launches URL Shortener for Google Services

Google announced the launch of a new URL-shortener that will only link to official Google products and services with “The shorter a URL, the easier it is to share and remember,” said Google VP Consumer Marketing Gary Briggs. “The…

Twitter Shortens Your Links For You

Twitter is rolling out automatic link shortening on Users can now simply paste a link of any length into the Tweet box on, and once you hit tweet, it will shorten the link so it only takes up…

URL Shorteners and SEO, According to Google

With Google looking more at social media these days, in terms of ranking signals, a lot of webmasters continue to wonder how Google treats URL-shorteners in terms of SEO. This isn’t completely new information, but it still seems to be…

When Tweeting with URL Shorteners Goes Wrong

Former eBay President and CEO Meg Whitman is of course running for Governor of California. A spokesperson working for her has provided us all with a lesson about being careful with our social media content, and to always check our links before we share them with the world. 

Google Makes URL Shortener Available at

Google has had its own URL shortener for some time. It just didn’t make it available for general use. It was always attached to various Google products. That changes now, as Google has given it is own site at It’s called simply, Google URL Shortener. 

URL Shorteners and Community-Driven Link Building

You hear over and over again how important it is to participate in the community when it comes to social media and search marketing. Well, that’s mostly because it’s true.

Google acknowledged this in a recent post to the Webmaster Central blog, which we discussed further here.

Digg to Stop Shortening URLs for Just Any Sites

About a month ago, Digg CEO Jay Adelson stepped down, and Founder Kevin Rose stepped in to take his place. It didn’t take long – the next day in fact – for Rose to begin making some changes.