Upfronts Vs Newfronts: Controversy Over Online Video Audience Measurement

What is the appropriate way to compare the audiences of an online video series and a television series? This controversy can also be called… The Upfronts vs. the Newfronts! The Upfronts is where ad agencies on behalf of advertisers buy…

Hulu Announces Four New Original Series During Upfront Presentation

As expected, Hulu presented four new original programs to advertisers during their upfront presentation on Thursday. Included in the collection is a superhero series starring “Saturday Night Live’s” Seth Meyers and Danny Leiner (“Freaks and Geeks”), with animation provided by…