Fortunately, Uber Didn’t Kill Surge Pricing… It Simply Took the Math Out of it!

Uber announced today that they are in the process of rolling out a change to their surge pricing concept, going to a fixed upfront price instead. It doesn’t actually change the price to the rider, but it doesn’t require a…

Uber Wants to Get You Riding in Cars with Strangers

Uber has a super ambitious goal to “provide transportation so inexpensive and reliable, people can actually sell their cars.” And while Uber touts that its service costs 40 percent less than taxis, on average, riding with Uber still feels like…