Google Reveals Factors for Ranking Tweets

It’s ok to say "no" to Twitter if that’s your thing. There’s a chance that it just doesn’t fit into your strategy or help you achieve your goals. That’s cool. However, if it is your thing, you may be interested in how Google ranks tweets. That is if search marketing is your thing.

Is it OK to Say No to Twitter?

Over the past year or more, you have probably heard your fair share of people telling you that you need to use Twitter if you hope to have business success. It’s true that there are a great many opportunities and potential benefits to using the service, but do you have to use it? Well, that depends.

Is Twitter Necessary? Tell us what you think.

Twitter Helping Haiti Earthquake Victims

Haiti earthquake Twitter updates are helping people keep informed about what is going on in the country as well as providing information on ways to make donations.

The American Red Cross said on Twitter that it had already received nearly $3 million for earthquake relief in Haiti. People can help by texting "Haiti" to 90999 and making a $10 donation. The Red Cross also said it is pledging $10 million in aid.

Twitter Sees an Increase in Tweeting Frequency

Each month we’ve been looking at Twitter’s growth in terms of new user registration and number of Tweets. Last month we saw a decline in the number of new Twitterers in November continuing a trend that began in July.

In December, however, new Twitter user registrations leveled out. Number of tweets grew significantly, and the number of tweets from new users grew as well, possibly indicating that people aren’t just signing up for Twitter and not using it.

The Marketing Worth Of Twitter and Facebook

As marketing professionals, we usually have to justify ourselves to our bosses, our clients and everyone in between—especially in the less-tested, sometimes-hit-or-miss arena of social media.

“Google” Declared Word Of The Decade

It looks like a certain search giant’s scored another victory in terms of its influence on society.  Or it’s at least half a win, as the American Dialect Society has declared "google" the word of the decade.

National Weather Service Asks For Twitter Storm Reports

It seems that a lot of government scientists are betting people will turn to Twitter when Mother Nature lets loose.  Earlier, we wrote about the USGS’s Twitter Earthquake Detector, and it turns out that the National Weather Service has cooked up something similar for storms.

Gov’t Agency Turns To Twitter For Earthquake-Tracking

The fact that reports of earthquakes (or at least messages reading "EARTHQUAKE!!!") are quick to surface on Twitter is a key reason many people first recognized the site as useful.  Now, the U.S. Geological Survey has decided to have a closer look, unveiling the Twitter Earthquake Detector.

Twitter Starts the Year with Some New Faces

Just as many of us get back to work after the holidays, Twitter has some new people starting work with the company altogether. Twitter reportedly has ten new people (most starting today), and some of them have interesting backgrounds, which could have interesting implications for the company’s future.