Google On Criteria For Titles In Search Results

Google has talked about titles in search results in multiple videos in the past, but once again takes on the topic in the latest Webmaster Help video. They keep getting questions about it, so why not? In fact, Cutts shares…

Google Emphasizes Brands More In Search Results

Google appears to be taking another step toward emphasizing brands in search results. As pointed out by Gordon Campbell a few days ago, and then again today by Barry Schwartz at Search Engine Roundtable, Google is placing brand names at…

Are Short Title Tags More Important In Google Now?

Ruth Burr, the lead SEO at SEOmoz put out an interesting article, suggesting that shorter title tags may be more important in Google these days. SEOmoz was finding that some of its posts with longer titles were not displaying the…

Google Talks About Why It Changes Your TItles In Search Results

Google changes the titles of search results sometimes. This is nothing new, but the company is shedding a bit of light on the process, saying their alternative titles usually improve clickthrough rate. Google Webmaster Trends Analyst Pierre Far writes on…