“Carrie” Stunt Freaks Out New Yorkers

“Carrie” was a huge success for author Stephen King; as the book that began to draw attention to the master of horror, it was also the one that changed his life when the paperback rights sold for a rather large…

Going Viral – The Hottest But Most Challenging Form of Advertising

What makes content go viral? This is the question that many marketers and advertisers are currently wrestling with. They would love to create campaigns that promotes their product or service in a way that engages consumers on a large scale, but the problem is, it’s not an easy process.