Twitter’s link service, t.co, is designed to make shortened links easier to read and safer to follow. Initial tests have gone well, too. But an announcement that Twitter will start tracking every t.co link users click has caused a bit of a stir.
New Twitter Links to Play Significant Role in Resonance Algorithm
Twitter has introduced a new, secure link-shortening service called t.co. All links shared on Twitter.com or third-party apps will be wrapped with a t.co URL.
While links might appear something like this: http://t.co/DRo0trj on SMS, they might appear more based on the domain they are going to on Twitter.com and in third-party apps. So if that link were going to some Amazon page, it might look more like this: amazon.com/Delivering-.