Facebook Launches Action Spec Preview Tool

If you use Facebook, you are probably aware of sponsored stories. They’re the little ads cloaked as Facebook status updates that appear on the right-hand side of the page. Even if sponsored stories are pretty unconventional as far as ads…

Facebook Tests Paid “Highlighting” Of Users’ Posts

We already know that world of Facebook in some way mirrors the offline world – especially for kids. On Facebook, you can still get that daily dose of embarrassment, rejection, isolation, and inane bickering that has been a part of…

Facebook’s Cost Per Impression Rate up 41%

According to TBG Digital’s Global Facebook Advertising Report, Facebook’s average CPM, (cost per thousand impressions), is up by 41% since Q1, 2011. The study, which was validated by the University of Cambridge, also shows that Facebook saw a 192% increase…

Should Facebook Use Your Activity As Ads?

In the past few months, you’ve probably seen an increase in “Sponsored Stories” when you’re browsing Facebook. If that term doesn’t ring a bell, Sponsored Stories are basically advertisements, promoted by a brand, based on your activity that you’ve already…

Facebook Changes App Activity Requirements For Sponsored Stories

In January, Facebook began rolling out their Sponsored Stories initiative, where advertisers can promote your friends’ activity after the fact. For instance, if John Jones liked Ben & Jerry’s or mentioned them in a status earlier in the day, the…

Facebook Testing Sponsored Action Stories

A few weeks ago, Facebook launched their Sponsored Stories initiative to allow advertisers to promote specific posts within users’ news feed. The sponsored stories are not newly generated ads, but already-existing posts that companies can pay to promote after the…

Facebook Featured Stories Reportedly Coming To Mobile Within Weeks

As discussed in a recent article, Facebook is making it harder for brands to not use sponsored stories (or “featured stories” as Facebook is calling them these days). They recently started appearing in users’ news feeds, and as the free…

Facebook Featured Story Action Specs Simplified

Facebook recently started putting sponsored stories in the news feed, which it is labeling as “featured”. Today, the company is talking about how to create these using action specs and recent changes to its Ads API designed to make it…

Facebook Sponsored Stories: Unavoidable For Brands?

Facebook is going public soon. You already knew that I’m sure. You probably also know that Facebook makes most of its money from ads. Not all of it, but a very significant portion. If the company’s relationship with Zynga ever…

Ads Come To The Facebook News Feed

Last month, reports came out that Facebook would be launching sponsored stories in the news feed this month. Now, it appears that has happened. According to Inside Facebook, a spokesperson for the company said the feature is now live, though…