Doing This Will Make Your Facebook Marketing More Cost Effective

When you promote a Facebook post, do you do so to people who have already liked your Page or to people who have yet to do so? Some mix of the two? You might be interested to know that unless…

Guess Where The U.S. Ranks For Social Media Customer Care

It’s no secret that businesses have a long way to go to improve their customer service efforts on social media, but a new report from SocialBakers shows that companies in the United States are absolutely terrible at this compared to…

Periscope Gaining More Traction Than Meerkat on Twitter

Since SXSW, much has been made about the competition between Meerkat and Periscope, the two new social live video streaming offerings. The the latter comes directly from Twitter, as the company acquired it before launch. Which one is gaining more…

Should Photos Still Be Part of Your Facebook Strategy?

Last month, SocialBakers shared some interesting findings about how different types of Facebook Page posts have been performing in terms of organic reach. Many were surprised to find that photos have become the least effective type of post in that…

What Not To Do To Increase Facebook Organic Reach

Want to know what not to do to increase your organic reach on Facebook? Don’t post a bunch of photos thinking that’s what the News Feed algorithm likes best. That may have been true in the past, but not anymore.…

Look At How The Nature Of Twitter Brand Mentions Is Changing

Consumers are increasingly engaging with brands from their mobile devices as opposed to their desktop computers. Specifically, they’re increasingly doing so with the Twitter iOS and Android apps. While the web browser continues beat Android in this area, Android is…

Instagram Destroys Twitter in Brand Engagement, Says Report

Brands looking to cultivate a robust social media following should be putting a lot of their time into Instagram, according to recent data. Socialbakers says that brand engagement on Instagram is blowing Twitter out of the water. In fact, the…

Is Your Facebook Response Rate Up To Snuff?

As social media engagement on Facebook rises, response rates from brands are slipping. Brands are struggling to get their messages in front of users thanks to a decline in organic reach of Page posts, but are they responding to their…

Photos Still Your Best Bet For Facebook Engagement [Report]

You may be having some trouble getting your posts seen by people in the News Feed lately, but it would appear that photos are still your your best bet for organic reach, if new data from SocialBakers is any indication.…

Socialbakers Launches Mobile Analytics App, Adds Instagram And LinkedIn Support

Socialbakers announced today at the Engage 2013 conference in New York that it is launching a mobile analytics app and support for Instagram and LinkedIn. The app, the company says, provides an “executive dashboard of key metrics for monitored Facebook…