Google Puts Buzz Into Social Search

Google has expanded its social search feature to include additional links that appear in the Buzz tab of users’ Google profiles. Users who use Google Buzz have the option to add "connected sites" and post content from these sites publicly on their Google profiles.

Bing iPhone App Upgraded with Social Search Results

Microsoft has released a new update to the Bing app for the iPhone and iPod Touch.

The app now lets users connect their Facebook and Twitter accounts to see combined status updates from their friends. They’ve also integrated search results from your friends using this data.

Bing Offers New Take On Social Search

This afternoon, Bing will take a big step forward in terms of social search.  Yusuf Mehdi, Senior Vice President of the Online Audience Business at Microsoft, announced at SMX Advanced that a Bing site will start to integrate information from Facebook.

Bing’s New Twitter Results Won’t Include Promoted Tweets

Update: A representative for Bing tells WebPronews the "Twitter monetization news will not result in sponsored results appearing in Bing results."

Original Article: Microsoft announced today that Bing now pulls in tweets from Twitter in real-time, in a way that somewhat resembles Google’s real-time search feature.

Are You Getting Your Content in Front of News Seekers?

Getting press coverage can mean a great deal for gaining traffic and overall exposure for your business. That said, there are also ways to take some initiative yourself in getting some exposure from news search.

Google’s Aardvark and Reasons for Social Search (from SXSW)

As you may know, Google recently acquired social search service Aardvark. I attended a panel on social search at SXSW this week, in which Max Ventilla, the service’s "Head Zookeeper" talked about not only the service, but what social search means for the industry in general.

Google Talks Marketing Implications of Social Search

It’s no secret that Google delivers personalized search results on a user-by-user basis. In fact, software engineer Bryan Horling reportedly said at SMX West in Santa Clara that Google personalizes as much as 20 percent of any user’s web searches, which would be one in five searches. One way that Google personalizes search results is with its social search feature, which it launched in January. At SMX, WebProNews discussed this feature with Google’s Johanna Wright.

Customer Connections Now Important for Google Results

If you are one of those people still skeptical about the business uses of social media, you may be interested to know that Google’s Social Search is no longer just an experiment. Though it does have the beta tag on it, it is now mainstream. This is something we’ve all known would come sooner or later, but now it’s here.

Can Search Engine Optimization Survive Google?

The search engine landscape is ever changing. We covered that. However, while there are multiple players involved in facilitating that change, there is one that drives it far more than the rest of the competition. Obviously, we’re talking about Google.