A recent survey from E-Consultancy, in association with the Online Marketing Summit, found that most businesses are still only experimenting with social media. With this in mind, it seems worth paying attention to how some big and successful brands use social media in their own strategies.
Every now and then, there is a discussion about where email stands as social network use becomes the "it" thing. We’ve all heard mutterings like, "email is dead" and "social media is killing email," but it’s just not the case, and there are plenty of reasons why (even if Google thinks it’s time to start over).
IHOP (otherwise known as the International House of Pancakes) is showing off today a great example of harnessing the power of social media for a tremendous marketing opportunity. Today is National Pancake Day according to IHOP (although apparently any day until March 9 is eligible to be called such, depending on where you live and if you celebrate this), and IHOP has used this to lure people in for some free pancakes.
Over the past year or more, you have probably heard your fair share of people telling you that you need to use Twitter if you hope to have business success. It’s true that there are a great many opportunities and potential benefits to using the service, but do you have to use it? Well, that depends.
Is Twitter Necessary? Tell us what you think.
Join Millions of Business, Marketing and Technology Professionals and subscribe to our newsletters: