Companies that seek to expand their market reach to growing populations of customers spending time online have turned in significant numbers to search and social media as marketing channels. The world of search and social as an intersection with content marketing is quickly emerging as well.
The rise and rise of Facebook continues unabated, and it has moved well beyond just being a social network, it’s also a vital marketing channel for businesses of all sizes.
While most businesses have taken the first step of setting up a standard Facebook page which includes a feed of comments, photos and helps them gather fans; few have taken their Facebook pages to the next level.
I’ve received a series of inbound requests for comments based on a report from Gartner, an IT analyst firm, that estimates as many as 70-percent of social media campaigns will fail in 2011.
Which is more valuable to business – Facebook or Twitter? It’s a question that business owners struggle with every day in the quest for building a larger customer base, and retaining the customers they already have. It’s a question that won’t have the same answer for every business. It’s also a question that requires the evaluation of a great deal of variables on a per business basis.
Social media has walked the fiery coals of skepticism and has brilliantly performed as a marketing, customer service and relationship building tool beyond expectations.
While "selling" to people using Facebook isn’t always the best idea if you want to maintain a good brand reputation, Facebook does of course offer advertising, which gives you the opportunity to do that without spamming your "friends" or "fans".
WebProNews recently sat down with Janet Driscoll Miller of Search Mojo, who spoke a little about this and using landing pages within the social network.
Facebook may be going through some of the growing pains that Google went through earlier in its life. Google has always had to deal with link farms and link buying, polluting its search results, and has gotten better and better at keeping this under control over the years.
Everyone knows that social media provides some great opportunities for marketing, but measurement issues continue to plague businesses. You know content is being shared, but you don’t know how people who its being shared with are responding to it.
Are you content with your ability to measure social media effectiveness? Let us know.