Don’t Invest in SEO Without Committing To What it Takes

Companies that seek to expand their market reach to growing populations of customers spending time online have turned in significant numbers to search and social media as marketing channels. The world of search and social as an intersection with content marketing is quickly emerging as well.

6 Steps For A Better Small Business Facebook Page

The rise and rise of Facebook continues unabated, and it has moved well beyond just being a social network, it’s also a vital marketing channel for businesses of all sizes.

While most businesses have taken the first step of setting up a standard Facebook page which includes a feed of comments, photos and helps them gather fans; few have taken their Facebook pages to the next level.

Having a Plan in Social Media

I’ve received a series of inbound requests for comments based on a report from Gartner, an IT analyst firm, that estimates as many as 70-percent of social media campaigns will fail in 2011.

More Valuable for Business: Twitter or Facebook?

Which is more valuable to business – Facebook or Twitter? It’s a question that business owners struggle with every day in the quest for building a larger customer base, and retaining the customers they already have. It’s a question that won’t have the same answer for every business. It’s also a question that requires the evaluation of a great deal of variables on a per business basis. 

9 Things Businesses Have Learned About Social Media

Social media has walked the fiery coals of skepticism and has brilliantly performed as a marketing, customer service and relationship building tool beyond expectations.

Stop Doing Social and Start Being Social
More WebProNews Videos If you're worried about doing social media, you're probably doing it wrong. Social media is not a goal. It's a means to achieving goals you have probably always had as a business.  WebProNews recently spoke with Lee…
Landing Pages on Facebook Versus Twitter

While "selling" to people using Facebook isn’t always the best idea if you want to maintain a good brand reputation, Facebook does of course offer advertising, which gives you the opportunity to do that without spamming your "friends" or "fans". 

WebProNews recently sat down with Janet Driscoll Miller of Search Mojo, who spoke a little about this and using landing pages within the social network. 

Stop Thinking About Social Media as a Separate Marketing Channel
More WebProNews Videos For those who are finding the greatest success in social media marketing, social media is just instinctually part of the mix. It's not an afterthought, and it's not a completely separate undertaking. It's just part of how…
Does Facebook Face A Google-Like Issue With “Like Farms” and “Like Buying”?

Facebook may be going through some of the growing pains that Google went through earlier in its life. Google has always had to deal with link farms and link buying, polluting its search results, and has gotten better and better at keeping this under control over the years.

Measuring Social Media Effectiveness May Have Just Gotten Easier

Everyone knows that social media provides some great opportunities for marketing, but measurement issues continue to plague businesses. You know content is being shared, but you don’t know how people who its being shared with are responding to it.

Are you content with your ability to measure social media effectiveness? Let us know.