Social Media is celebrated for its power to cultivate influential relationships and foster viral conversations. As consumer attention shifts away from traditional mediums and migrates to the golden triangle of mobile, PC, and next generation Web appliances, businesses are racing to engage in the hopes of capturing fleeting awareness and igniting affinity.
I’ve been writing about how Social Media links are impacting Search Engine results lately. It’s really an area we have consciously tried to stay ahead on because we think that Social Media link sharing is going to have an even greater impact on search in the future.
Social media is maturing as are the people embracing its most engaging tools and networks. Perhaps most notably, is the maturation of relationships and how we are expanding our horizons when it comes to connecting to one another. What started as the social graph, the network of people we knew and connected to in social networks, is now spawning new branches that resemble how we interact in real life.
For companies trying to make sense of social media and online marketing, it’s important to take a step back from all the “TwitFaceBlogTubeIn” mania for a second and look at the nature of how these things are going to work for the overall business.
A few months ago Facebook officially did away with the idea of adding “boxes” of custom content to Facebook pages and instead forced users into adding “applications” as the primary way to add custom layouts, tabs and content.
While this change is old news and has been covered widely, Facebook continues to tinker with the interface and so I’ve been getting lots of questions again about the steps involved in adding custom content and thought I would do a quick tutorial.
People say social media is unicorn, but it’s really just a horse.
Sure, social media empowers customers like nothing before it. And of course, social media creates a new level of real-time accountability for companies previously accustomed to asynchronous communication. These are the ways social media is different. But in other ways, it’s largely the same.
Let’s compare email marketing and social media.
The concept of quality over size when it comes to an audience is nothing new, and frankly when it comes to social media, the sermon is getting a little tired. We’ve heard it plenty of times.
However, Twitter has been sharing some interesting information on its media blog lately that really drives the point home, providing data to back up the notion that quality over quantity is important when building a healthy Twitter following.
People who say social media isn’t measurable aren’t looking very hard.
The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. The challenge isn’t measurability, it’s knowing which measures are meaningful.
Here are the 6 critically undervalued social media success metrics.