Which Social Media Platform Should Small Businesses Use?

You’re a small business and you don’t know which social media platform to use to successfully market yourselves. This handy infographic should help with that. Today’s infographic comes from Imbue Marketing and they want to help small businesses get the…

Facebook Sponsored Stories: Unavoidable For Brands?

Facebook is going public soon. You already knew that I’m sure. You probably also know that Facebook makes most of its money from ads. Not all of it, but a very significant portion. If the company’s relationship with Zynga ever…

Facebook Users Click Ads Twice As Often As Twitter, Google+ Users [Report]

Update: As the study has generated some confusion, I’m going to repost the author’s explanation (which also appears in the comments) here: This study, which measures the CTR of different social network users, was conducted using a referrer based methodology.…

Ads Come To The Facebook News Feed

Last month, reports came out that Facebook would be launching sponsored stories in the news feed this month. Now, it appears that has happened. According to Inside Facebook, a spokesperson for the company said the feature is now live, though…

Fallout From Sponsored Athlete Tweets?

Earlier this week, we discussed the New Orleans Saints and their sponsored tweets for NOLA.com. Essentially, the idea is to attract more Saints fans to the site, but some are wondering whether or not these kinds of tweets, especially for…

Meineke Gets Effective Twitter Marketing

Currently, there’s a silly trend populating Twitter feeds everywhere, one that uses the #ItsOkayToCheatif hashtag. The tweets responding to the trend are primarily from bored kids who are trying to sound deep and compelling, or maybe even humorous. Ultimately, it’s…

When Is The Best Time To Post To Facebook?

It’s infographic day at WebProNews, and now that we’ve learned about Google’s war against spam in awesome graphic form, we now turn our attention to Facebook; specifically, when will that witty post you’ve been holding onto get the most Facebook…

The Voice: On The Cutting Edge of Social Media Engagement

For some, the argument can be made that NBC’s new hit The Voice is a little too much like American Idol to differentiate itself and remain a true primetime player. Sure, the rules are different. Contestants are broken down into…

Blending Paid Social with Organic Social

Now that social media participation has become an integral aspect of the marketing mix, businesses are finding ways to increase the return on their social participation through paid amplification. The impact on SEO alone can make this an attractive place…

Report: Facebook Marketing Adopted by 70% of Local Businesses

MerchantCircle, an online network of US local business owners, revealed in its quarterly reports that more local businesses are turning to Facebook and other social networking sites like Twitter, as a low-cost option for their marketing efforts.