As usual, this year’s South by Southwest Interactive conference was a blur. Between the people, the parties, and purveyors of all things bacon, it was a twenty ring circus of the sublime and bizarre.
There was no shatteringly impactful takeaway from SXSW 2010, as it seems we’ve entered a (sure to be brief) innovation lull. But, I absorbed many smaller lessons that will help guide my thinking about the conference, technology, and social business in the coming months.
As with traditional media, it’s different strokes for different folks on social media sites. And knowing your audience’s needs and preferences is just as valid in PR today as it ever was.
According to an analysis of social sites by online advertising network Chikita published by Mashable, people go to Twitter for news, MySpace for games and entertainment, Facebook for news and community and digg has a mixed bag.
Google announced that Google Friend Connect features are now available for the Drupal and Joomla content management systems. This means that content publishers using these platforms can integrate Google’s product, which basically turns your site into a mini social network.
In an attempt to give our readers some real world application of all this social media theory swirling about we will be occasionally speaking with some real people who do the real work. How about that? Today we look at social media and the sports world.
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