Marketing Lessons From The World Cup

IMB_2010FIFAWorldCupLogo Now that the Round of 16 is over and we are down to the final 8 teams that will be playing in the Quarterfinals of the World Cup – most of the marketing that has accompanied the games has been p

Facebook’s Guide to the World Cup

Facebook has posted the Facebook Guide to the World Cup, which shows soccer/football fans how to get the most out of the World Cup experience on the social network. "Facebook is helping football fans make the World Cup a more social experience, a Facebook representative tells WebProNews. "Fans around the world can take part in the World Cup action by joining the more than 2.5 million Facebook users who have liked and supported their favorite teams on the Goal! Leaderboard."

Google Looks at World Cup Search Activity

Google broke out its Insights for Search tool (as well as some other internal sources) to paint a picture of search activity related to the 2010 World Cup.

The World Cup’s 30 days of soccer began on Friday, and there will no doubt be plenty more related searching in the coming weeks. Google Consumer Operations Strategist Jaime Forman-Lau says:

MySpace Offers Interactive World Cup Content Site

MySpace has an interactive, media and feature rich World Cup profile it’s showing off, as the event kicked off today.

"We’ve built this community for our users to act as an aggregate of the flurry of World Cup activity not only across MySpace but across the entire web including videos, live status updates and tweets via Kosmix, World Cup content from Fox Sports and Univision and much more," MySpace Manager of Corporate Communications Jessica Bass tells WebProNews.

EA Sports Launches Free World Cup Game On Facebook

EA Sports said today it has launched a free social soccer game on Facebook to mark the start of the 2010 FIFA World Cup.

 The game, EA Sports FIFA Superstars, was developed by Playfish and will be available on additional social networks soon.

"We are leveraging our soccer expertise with the experience of our partners at Playfish to create a casual soccer game for a broader audience," said Matt Bilbey, vice president of soccer, EA Sports.

Google Writes the Buzz Handbook 5 Tips at a Time

Since the launch of Google Buzz, there has been a seemingly endless amount of chatter about the things that are wrong with it. Privacy concerns and other gripes have kind of taken center stage, even though Buzz usage was impressive pretty much right out of the box.