Enterprise marketing legend Seth Godin Godin says that the value of a brand is measured by how much extra you will pay above the substitute. He says that if Nike opened a hotel everybody would know what it would be like because they have a distinct brand.
We Don’t Sell Products, We Sell Change
“I actually believe that we don’t sell products, we sell change,” says Tiffani Bova, Customer Growth and Transformation Evangelist at Salesforce. Bova was interviewing legendary speaker and author Seth Godin when she made that comment. “What great marketers and great…
Apple Turns Down Apps for Requiring Registration?
According to the Next Web, Apple may be rejecting apps that require user registration first. The publication looks at an email a developer reportedly received from Apple saying: