The Search Engine Marketing Professional Organization (SEMPO) has shared the results of its annual State of Search Marketing Report. WebProNews talked about the findings with SEMPO’s outgoing president Sara Holoubek at the Search Engine Strategies conference in New York (more exclusive interviews from the conference can be viewed here).
For all sorts of reasons (more on that in a minute), Avinash Kaushik is an authority on search analytics. He’s also a likable and entertaining speaker. SES New York attendees were in for a treat, then, as Kaushik delivered a keynote address titled "Be Awesome: Ideas for Approaching Search Analytics Differently."
It’s no secret that marketing tactics must change over time – just imagine how far a modern newspaper would get paying boys to shout "extra" on city streets – and the search marketing industry may be changing right now. Experts discussed how, along with how marketers should react, in an SES New York session titled Search Marketing: Analyze This.
Arguably the biggest news in the tech industry so far this year, has been Google’s launch of the Nexus One smartphone. The company rocked the mobile space when it announced that it would be selling the device on its own without the need of a carrier contract (although such contracts are available).