For all sorts of reasons (more on that in a minute), Avinash Kaushik is an authority on search analytics. He’s also a likable and entertaining speaker. SES New York attendees were in for a treat, then, as Kaushik delivered a keynote address titled "Be Awesome: Ideas for Approaching Search Analytics Differently."
It’s no secret that marketing tactics must change over time – just imagine how far a modern newspaper would get paying boys to shout "extra" on city streets – and the search marketing industry may be changing right now. Experts discussed how, along with how marketers should react, in an SES New York session titled Search Marketing: Analyze This.