Google Aims to Improve Estimates for Clicks, Costs, Positions in AdWords

Google just announced that it had made an adjustment to the algorithm it uses to provide traffic estimates in AdWords. The change, the company says, should improve stats for estimated clicks, cost, and ad position. This data can be seen…

Google Lets Advertisers Target Tablets Beyond the iPad (Watch Out for Increased Costs)

As one of about a hundred announcements from the company today, Google said it is developing new targeting options for advertisers, including a way to target tablet users. In a post on Google’s InsideAdwords blog, Nathania Lozada writes, “In the…

Can Skype Help Microsoft Beat Google?

You’ve probably heard by now that Microsoft is buying Skype (pending regulatory approval). This is Microsoft’s biggest acquisition to date at $8.5 billion, and Skype’s second acquisition (it’s already been bought and sold by eBay). Since Skype’s release from eBay,…

Website Siloing: An SEO Strategy For Optimal Results

Relevancy in Google’s eyes begins with strong content. Furthermore, that same content needs to be well structured. One of the best ways to inject positive results into your organic campaign, is to structure your website into a symmetrical organization –…

Helium Raises $10 Million After Being Victimized by Google Panda Update

Helium is showing that life can go on for victims of Google’s Panda update. Helium is a user-generated content site, often compared to other known Panda victims like Demand Media, HubPages, Suite101, Associated Content, etc. Of course, Demand Media (now…

Don’t Expect a Lot of eHow Content to Be Removed from YouTube

Demand Media shared with WebProNews, some further insights into its content strategy on the video side of things. In light of the recent discussions surrounding Google’s Panda update, and its impacts on YouTube and Demand Media, we thought it would…

Google Panda Update: New Advice Directly From Google

Google’s Panda update left a slew of victims in the wake of its warpath (the war, of course being on shallow and low-quality content). While Google has dropped some hints here and there on its philosophies for what it considers…

Microsoft adCenter Getting Some New Local Features

Microsoft adCenter plans to launch new local features for Bing in the U.S. aimed at helping businesses reach local audiences. These include radius targeting for search ads, new local search ad attributes, and “Bing VIsion”. “These new mobile local ad…