SearchManager Consolidates Google, Yahoo, Microsoft, & Facebook Ad Campaigns

American Express has launched a new search marketing tool for small businesses via its OPEN forum. The tool, powered by Clickable, is called SearchManager, and lets business owners manage paid search campaigns across Google AdWords, Yahoo Search Marketing, Microsoft adCenter, and Facebook ads from one dashboard.

Google Search Funnels Give Search Marketing Brand Value

A few months ago, Google introduced AdWords Search Funnels reports. These describe click and impression behavior on Google.com that leads up to a conversion, with reports like Assisted Conversions, First and Last Click Analysis, Time Lag, and Path Length.

Are Forums and Q&A Sites More Important to Search Now?

Facebook and Twitter get a lot of the credit for all of the conversation that is going on around the web these days, and they certainly account for a great deal of it. Still there is public conversation happening in many other channels – blogs, Q&A sites, news sites, YouTube, other social networks, and forums.

Search for More Search Marketing Opportunities

Since Bing launched last year, it has placed a great deal of emphasis on giving answers beyond just the "ten blue links." In reality, the major search engines each offer much more than these ten blue links  (the standard of the old days of search). Google, Yahoo, and Bing each offer a variety of ways for users to obtain the information they’re looking for through various search options, blended search results, and other products altogether.

The Transformation Of Search Marketing

It’s no secret that marketing tactics must change over time – just imagine how far a modern newspaper would get paying boys to shout "extra" on city streets – and the search marketing industry may be changing right now.  Experts discussed how, along with how marketers should react, in an SES New York session titled Search Marketing: Analyze This.

Where Does Yahoo Fit Into Your Search Strategy?

In search, a lot of what Yahoo has done has been overshadowed by what Google and Bing have done, simply because Google controls such a huge piece of the search pie, and Bing is still a relatively fresh entity. All eyes are still on Bing as it grows. That leaves Yahoo somewhere in the middle, where it technically sits in terms of market share.

How important is Yahoo to your search strategy? Let us know.