American Express has launched a new search marketing tool for small businesses via its OPEN forum. The tool, powered by Clickable, is called SearchManager, and lets business owners manage paid search campaigns across Google AdWords, Yahoo Search Marketing, Microsoft adCenter, and Facebook ads from one dashboard.
Since Bing launched last year, it has placed a great deal of emphasis on giving answers beyond just the "ten blue links." In reality, the major search engines each offer much more than these ten blue links (the standard of the old days of search). Google, Yahoo, and Bing each offer a variety of ways for users to obtain the information they’re looking for through various search options, blended search results, and other products altogether.
It’s no secret that marketing tactics must change over time – just imagine how far a modern newspaper would get paying boys to shout "extra" on city streets – and the search marketing industry may be changing right now. Experts discussed how, along with how marketers should react, in an SES New York session titled Search Marketing: Analyze This.
In search, a lot of what Yahoo has done has been overshadowed by what Google and Bing have done, simply because Google controls such a huge piece of the search pie, and Bing is still a relatively fresh entity. All eyes are still on Bing as it grows. That leaves Yahoo somewhere in the middle, where it technically sits in terms of market share.
How important is Yahoo to your search strategy? Let us know.