Common Mistakes in Enterprise Pay Per Click

In another article we looked at large scale SEO with Bill Hunt. We also sat down with Eric Enge of Stone Temple Consulting at PubCon, who talked about enterprise PPC. 

Yahoo on Bing/adCenter Transition Through Eyes of an Advertiser

At PubCon Las Vegas, WebProNews spoke with David Roth, Yahoo’s Director of Search Marketing, who has an interesting perspective on the recent Microsoft/Yahoo search advertising transition (or “Search Alliance“), because not only does he work for Yahoo, he does Yahoo’s…

You Can Now View Query Path Reports in AdWords Search Funnels

Google introduced a new feature to its AdWords Search Funnels today: the Top Paths (Query Paths) report. Search Funnels are a set of reports that describe ad click and impression behavior on Google.com that leads up do a conversion.  

AdWords Campaign Experiments and Trademark Policy Changes

Google has announced that it is rolling out AdWords Campaign Experiments to all U.S. advertisers. This is a free tool that the company says makes it easier to test and measure the impact of changes to keywords, bids, ad groups, and placements.

Google Launches New Product Search Ad Format with Product Extensions

Google has announced a new advertising format for Google Merchant Center users. The format is based on the product extensions AdWords format that lets advertisers add specific product listings.

Google Launches New Mobile Ad Format with Location Extensions

Google has announced a new location extensions ad format with map features. Businesses can feature their locations and phone numbers on an expandable map ad that can appear on mobile sites and apps in the Google Display Network.

This format shows up as a banner text ad with a business icon that expands to show the business location on a Google map, including ad creative, a click-to-call phone number and an option to get directions.

Yahoo Now Including Bing Results – Tips for Optimizing

Yahoo has begun testing organic and paid search listings from Microsoft. Up to 25% of its search traffic in the U.S. may see organic listings from Microsoft, and up to 3.5% may see paid listings from Microsoft adCenter. I guess you could say that the early stages of the Search Alliance’s transition have begun.

Will you place more emphasis on Bing optimization as it integrates with Yahoo Search?
 Let us know.

Google Ventures Invests in Search Marketing Firm Trada

Google Ventures has invested in a paid search marketing firm called Trada. Google Ventues has invested $5.75 million in Trada, along with Foundry Group, which previously invested $2.2 million in the company.

Yahoo/Microsoft Search Alliance in Cartoon Form

Microsoft and Yahoo have released a new video illustrating how the two companies intend to create a "powerful new choice in search" with their Search Alliance, due to begin making its way to customers before the end of the year.

There is not much in the way of news about the alliance to come from the video, but it does put its goal into a simple, easy-to-understand 2 minutes without going into all of the specifics.

Diagnose Keyword Issues with New AdWords Feature

There is a new Keyword Diagnosis option in the Keywords tab in AdWords. This can give advertisers detailed diagnostic info for multiple keywords at a time.

"Whether you have ten keywords or ten thousand, making sure your ads are showing is a top priority," says Miles Johnson of Google’s Inside AdWords crew.