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Tag: Search Marketing

Is TikTok Replacing Google?
Digital marketing entrepreneur Eric Siu, asks an interesting question, "Is TikTok the NEW Google?" The idea is that younger people are starting to sea...
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Search Marketers Should Reframe Around Precision Marketing
If you are just starting your career as a search marketer, Amanda Richman, CEO of Wavemaker which is the second largest media agency network in the ...
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Google Says “Don’t Worry About Links”
Links are a topic on the mind of every webmaster, search marketer and entrepreneur, especially as it relates to ranking in Google search results. The ...
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What They’re Saying About The Loss of Google Right-Side Ads
You’re probably aware that Google recently stopped showing the normal text AdWords ads on the right-side of search results pages on the desktop,...
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Google Changes AdWords Quality Score Reporting
Google announced a change on Friday to how Quality Score is reported in AdWords. The company says the change was made so that it more closely reflects...
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Facebook Is Killing Its Sponsored Search Results
Facebook is getting rid of sponsored search results as it cuts down on the available number of ad units. Facebook has been giving news outlets the fol...
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AdWords Now Lets You Do More With Auction Insights
Google has added some new functionality to the Auction insights report in AdWords. Now, in addition to running the report for a single keyword, you ca...
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Yahoo Bing Network Makes Changes To How Bids Work
Microsoft announced that it is making some changes to the way incremental bids work in BIng Ads. According to the company, the changes will give adver...
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Google Launches New Image Extensions For AdWords Ads
Google announced on Wednesday the addition of new image extensions for AdWords ads. These allow advertisers to make their ads more visual with picture...
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Googler Offers Search Marketing Tips for Small, Local Businesses
When it comes to online advertising, Google is king. When it comes to search marketing in particular, Google has no peer. While nearly every major com...
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Bing Ads Launches Keyword Suggestions
Bing announced the launch of a new keyword suggestions feature for Bing Ads (formerly adCenter). Advertisers can now apply suggested keywords customiz...
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SEO Budgets Grow, Google Tells You What To Avoid
Google has been making SEO more difficult for years, and perhaps that’s why a new study from SEMPO, the world’s largets search marketing-s...
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Yahoo And Microsoft Introduce The Yahoo Bing Network, adCenter Becomes Bing Ads
Microsoft and Yahoo have announced the Yahoo Bing Network as the official name for their combined search marketplace, which came about as the result o...
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Google Launches New Local AdWords Targeting Options In 11 Countries
Google has made some updates to local targeting for AdWords in 11 countries. Here in the United States, Google notes that it has recently changed its ...
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New “Simpler, More Beautiful” AdWords Rolls Out Globally
Google says it wants to deliver a “simpler, more beautiful” experience across Google products, and the new AdWords design is the latest in...
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SMX Advanced: The Mad Scientists Of Paid Search [Takeaways In Tweets]
Following the “Periodic Table of SEO” session at SMX Advanced today, was the Mad Scientists of Paid Search session. SMX’s descriptio...
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AdWords Campaign Bid Simulator Launched
Google announced the launch of the campaign bid simulator in AdWords. This is something of an extension of the bid simulator launched a few years ago....
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Local Paid Inclusion And What Bruce Clay Said About It Ahead Of The New Year
This week, Bruce Clay, a respected search engine marketing agency (whose founder WebProNews has interviewed many times) launched something called Loca...
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Google Rolls Out AdWords Impression Share Updates
Earlier this month, Google announced several updates for AdWords, including group level impression share metrics for the search and display networks. ...
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Irrelevant Keywords Can Be Costly
Some Google AdWords advertisers are not pleased with what they are finding in ...
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