Data is Marketing Gold

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” said marketing pioneer John Wanamaker in the early 1900’s. That is why CRM software was invented and why it is used by every…

NPD: Xbox 360 On Top In December

The Xbox 360 did good this year. How good? About $6.7 billion worth of good. NPD data was released today that cemented Microsoft’s position as the leader of 2011 in video game sales. That $6.7 billion worth of sales equated…