Reputation Management Should Be Proactive, Not Reactive

Fionn Downhill, CEO of reputation management firm Elixer Interactive and Attorney Geoffrey Wozman spoke in a session at SES Chicago called "Brand, Trademark & Reputation Management." Downhill says online reputation management combines marketing and public relations. 

Yahoo Answers Just Got More Valuable for Businesses

Yahoo has released a new mobile version of Yahoo Answers. For users, this means a more convenient way to access what I believe is the biggest Answers site on the web from their mobile phones in an optimized, less painful fashion. With Yahoo Answers for mobile, users can:

When Tweeting with URL Shorteners Goes Wrong

Former eBay President and CEO Meg Whitman is of course running for Governor of California. A spokesperson working for her has provided us all with a lesson about being careful with our social media content, and to always check our links before we share them with the world. 

Search Marketing Isn’t Just SEO and PPC

You can look at the tourism industry and get a feel for the problems companies of all kinds are facing in terms of social media engagement every day. I just sat in on  a session at BlogWorld aimed at such companies, but the themes were much broader – how to filter though all the noise of the web to find discussions about your brand, ways to harness the social media tools that are available to us to actually get some use out of them, how to use different kinds of search engines to engage with people, etc. 

Google Gives Realtime Search a Homepage

Google has given its realtime search feature its own homepage at google.com/realtime. Searches from this destination still take you to the updates section of a regular Google search.

While realtime search on Google itself isn’t new, there are still some new features Google has revealed along with the homepage. Product Manager Dylan Casey writes:

AOL Gives Parents Tool for Eavesdropping on Kids’ Social Networking

AOL has released the results from a new survey, conducted by Nielsen, about parenting and social networking. The survey found that over half of children don’t knows all of their "friends" personally.

The survey also found that 76% of parents with kids on Facebook have "friended" their teenagers, while 29% of these teens would un-friend their parents if they were given the option. Heartwarming isn’t it? These kids are twice as likely to un-friend their mothers as opposed to their fathers.

Cleveland Browns Player Shows How Not to Use Twitter

Social media is still a hot button issue within some organizations, because it only takes one tweet in a moment of poor judgment to bring a round of a round of negative attention upon a brand. That goes for sports organizations too.

Yahoo Finds Need for Improvement in Online Reputation Management

Yahoo has shared the results of a survey that not only looked at how parents monitor children’s online behavior, but how adults take control of their own digital reputations. The survey (conducted among 2,003 Internet users in the U.S., ages 18–64) revealed the need for a great deal of reputation management education.

What Facebook “Likes” Mean for Search & Reputation

It’s been nearly a week since Facebook rocked the world with its Open Graph announcements, and many of us are still wrapping our heads around all of the implications they have. I don’t think there’s any dispute that it’s a huge move, and that it’s important to pay attention to from a business perspective, but just what it means for businesses is still up in the air in some regards.

Reputation Management Isn’t Just About Playing Defense

Pushing your brand’s message through social media as proven to be an effective strategy for plenty of businesses. That said, it has also proven to be a way for disgruntled customers to voice their disdain for brands and products, and spread that disdain virally throughout their social circles. Businesses are often quick to step in and defend their turf (at least businesses with interest in online reputation management), and respond to criticism.