Although the issue of Web openness has been mostly quiet of late, it was revived after Google’s Sergey Brin made some powerful statements to the Guardian. According to him, the freedom of the Internet is under a greater threat than it has ever been before.
Google has caused quite a ruckus in the search marketing community after it announced some changes to search. Last week, the search giant said that it would begin encrypting logged-in searches that users do by default, when they are logged into Google.com. This further integration of a Secure Sockets Layer (SSL) will prevent search marketers from receiving referral data from the websites consumers click on from Google search results.