comScore Launches Platform To Help Publishers Optimize Ads

comScore said today it has launched comScore Audience Advantage, described as a "digital audience optimization platform" that allows publishers to provide advertisers and media planners with the ability to reach their most valuable audiences.

Google Upgrades Ad-Serving Product for Publishers

Google has just announced a new DoubleClick for Publishers, a service it refers to as "the next generation of ad serving technology for publishers."

Google and AP Together Again

After a seven-week-long hiatus, Google is now hosting content from the Associated Press again. The two have had a deal in place in the past, but AP content quietly went missing from Google, and that very fact became a topic of wide discussion last week. Now the deal appears to be renewed to some uncertain extent.

Newsday Pay Wall Nets 35 Subscribers in 3 Months

There has been a lot of discussion about the fate of the online news industry lately, particularly since the New York Times announced that it will be going the paid content route next year. Another New York-based publication, Newsday, already charges for its online content. After three months of doing so, it has reportedly only managed to attract 35 subscribers.

Newsday.com is free for those who subscribe to Newsday (print) or ISP Optimum Online. Otherwise, you have to pay $5 a week ($260 a year).

Do You Have the “Right” to Link?

It was recently discovered that search engine/news aggregator NewsNow.co.uk had been blocked by Times Online, a publication from News International, a subsidiary of News Corp. This has been viewed as a possible beginning to what News Corp. CEO Rupert Murdoch has been talking about for quite some time – blocking search engines and aggregators from using its content (and using apparently includes linking).

News Corp. Blocks Content from News Aggregation Site

As you may recall, News Corp. CEO Rupert Murdoch began talking about blocking search engines and news aggregators a couple months ago. This escalated discussions that have essentially been going on for over a decade about the online news industry and fair use.