comScore said today it has launched comScore Audience Advantage, described as a "digital audience optimization platform" that allows publishers to provide advertisers and media planners with the ability to reach their most valuable audiences.
After a seven-week-long hiatus, Google is now hosting content from the Associated Press again. The two have had a deal in place in the past, but AP content quietly went missing from Google, and that very fact became a topic of wide discussion last week. Now the deal appears to be renewed to some uncertain extent.
There has been a lot of discussion about the fate of the online news industry lately, particularly since the New York Times announced that it will be going the paid content route next year. Another New York-based publication, Newsday, already charges for its online content. After three months of doing so, it has reportedly only managed to attract 35 subscribers.
Newsday.com is free for those who subscribe to Newsday (print) or ISP Optimum Online. Otherwise, you have to pay $5 a week ($260 a year).