Advertising & Marketing
Twitter Has Another User-Based Ad Format On the Way

Twitter is reportedly working on a new ad format that would enable advertisers to utilize tweets from regular users and promote them. This is according to DigiDay, which cites people who got a look at the offering at the Consumer…

Advertising & Marketing
Twitter Advertisers Get New Conversion Tracking Features

Twitter just added a couple of new features to conversion tracking for web. Advertisers can now take advantage of support for transaction values and key conversion tags. The former lets advertisers view the sales that their Promoted Tweet campaigns drove.…

Advertising & Marketing
Will Promoted Tweet Syndication ‘Torpedo’ Ad Creativity?

Earlier this month, Twitter announced Promoted Tweet syndication, which sees the company showing its ads outside of Twitter. Promoted Tweets appear on third-party services beginning with Flipboard (which now has a desktop experience in addition to its mobile apps) and…

Advertising & Marketing
Twitter Advertising Just Got Easier For SMBs

Twitter just announced a new ad offering aimed at small and medium-sized businesses. It’s called Quick Promote, and lets advertisers promote their best performing tweets from the Tweet Activity dashboard. “Since we launched our self-service ad platform in 2013, we’ve…

Advertising & Marketing
Twitter’s Promoted Tweets Get Syndicated

Twitter just announced Promoted Tweet syndication, which sees the company showing its ads outside of Twitter. This is starting with Flipboard and Yahoo Japan. There’s no question that Internet users experience Twitter in many places beyond Twitter itself, so it…

Advertising & Marketing
Twitter Forecast: Cloudy with a Certainty of Hyperlocal Weather Targeted Ads

In the near future, you can expect to see a new type of promoted tweet that’s appearing in your feed because it’s raining outside. Or because the forecast calls for a b-e-a-utiful weekend. Twitter has partnered with The Weather Company…

Advertising & Marketing
BIA/Kelsey: U.S. Social Ad Revenues To Hit $15B In 2018

BIA/Kelsey released its latest U.S. Social Local Media Forecast looking at 2013 – 2018. The firm expects social media ad revenues in the country to grow from $5.1 billion in 2013 to $15 billion in 2018. This would represent a…

IT Management
Nokia Promotes Lumia 1520 Tweet On #AppleEvent

Apple has kicked off its much anticipated event, and as expected, the Twitterverse is getting into it. Nokia announced its own new product with the Lumia 1520, and is taking the opportunity to get its own product in front of…

Advertising & Marketing
Twitter Launches Scheduled Tweets (But Only For Advertisers)

Twitter announced on Monday that it is now offering tweet scheduling for advertisers. You can now schedule organic or promoted tweets for specific dates and times up to a year in advance, but you can only do so if you’re…

Business
Guy Buys Promoted Tweets to Shame British Airways into Finding His Lost Luggage

Lost luggage is a huge pain in the ass – we all know the feeling. But it happens. What one British Airways patron couldn’t deal with was the customer service he received after his luggage was lost (or lack thereof).…