Imgur Starts Testing Promoted Posts With Select Businesses

Imgur is the latest social media service to add promoted posts to its platform, giving advertisers a chance to reach a huge, untapped audience. The company says this is an effort to make sure Imgur is “around for a really…

With Social Media Advertising, Are People Just Tuning Out?

Companies often believe they can use social media to increase brand awareness and tap into a new customer base. But, as Gallup findings suggest, consumers are highly adept at tuning out brand-related Facebook and Twitter content. These channels do not…

Facebook Stops Letting Pages Automatically Promote Posts

A little over a year ago, Facebook added a feature to Pages to give admins the ability to automatically promote page posts, in order to help the Page get more likes. Now, it seems that Facebook is taking this feature…

New ‘+Post Ads’ Let Advertisers Reach Millions Of Sites With Google+ Posts

It was only a matter of time before Google+ got ads, and that time has now come. Google product manager Eran Arkin announced in a Google+ post that the company’s social layer is introducing something called “+Post Ads”. These are…

Facebook Suggests Advertising Popular Posts with Notifications to Page Admins [UPDATED]

Facebook is doing more and more these days to get pages to promote their content, and it seems that they company has now expanded that push to notifications. We noticed a new type of notification this morning, one that comes…

Facebook Does More to Coax Pages to Promote Posts

If you operate a Facebook Page, you may have noticed a couple of subtle changes Facebook has made to the look of the pages for admins. These changes are a clear attempt to coax page owners into promoting their content,…

Once Again, Facebook Denies ‘Bait-and-Switch’ with Promoted Posts. Do You Believe Them?

In May of 2012, Facebook unveiled a brand new feature for page owners. It was called “Promoted Posts,” and it allowed admins to pay a small to medium fee (depending on the follower base) in order to hoist their posts…

Facebook: More People See Your Posts Than You Think

The question of how Facebook decides how many people see the content that you post has been a pretty volatile topic over the last few months. Basically, Facebook has been accused to limiting the reach of people and page’s normal…

Facebook Thinks You May Want to Pay to Promote Your Friend’s Witty Status

After unveiling Promoted Posts for businesses that allowed them to highlight and give more visibility to individual posts (for a fee, of course), Facebook eventually let individual users do the same for their statuses, photos, events, and more. Now, they’ve…

Only 2% of Facebook’s Local Business Pages Are Using Promoted Posts

Back in May, Facebook began allowing page owners to pay to give their posts extended visibility in their fans’ news feeds. With Promoted Posts, Facebook gave business owners a way to make sure the right people see the right content-…