Pinterest Sees 20% Increase In Repinning From Home Feed, Where Ads Now Appear

Pinterest has been developing new machine learning models to improve its home feed, under the banner of “Pinnability”. “The more people Pin, the better Pinterest can get for each person, which puts us in a unique position to serve up…

Pinterest Ads Are Getting Better

With its Promoted Pins now available to advertisers, Pinterest is working on improving what its ads can do, as you’d expect. The most important thing an online ad can do is target the right people, so those advertisers will be…

Pinterest’s Ads Will Now Appear in Your Home Feed

Pinterest’s “promoted pins” have been appearing on the site since fall 2013, but until now they’ve only shown up in search and in specific category feeds. Today all that changes, as the company has just announced an expansion of the…

Promoted Pins Are Really Good At Getting Clicks

When 2015 started, Pinterest made reservation-based Promoted Pins available to all advertising partners. Early indication is that the ad format could be a major driver of revenue for the company. Pinterest first began testing Promoted Pins in the fall of…

Promoted Pins About To Open Up To All Partners

2014 has been a year of testing for Pinterest when it comes to Promoted Pins, which are sure to be the company’s big revenue generator. They first began testing the ad format in the fall of 2013, but officially launched…

Pinterest To Adjust Privacy Policy For Coming Ads

Pinterest said on Friday that it will make some updates to its privacy policy on October 19th in an effort to make its Promoted Pins more relevant to users. Promoted Pins are still in the testing phase, and aren’t available…

Pinterest Gives More Businesses Access To DIY Promoted Pins

Pinterest announced over two months ago that it was testing do-it-yourself Promoted Pins with a handful of businesses including Vineyard Vines, Nicole Miller, and Shutterfly. They gave businesses a form to sign up for participation. Now, they’re reportedly letting more…

Pinterest Tests Do-It-Yourself Promoted Pins, New Analytics

Pinterest is beta testing do-it-yourself Promoted Pins and a new analytics offering. Last month, the company announced that it was rolling out Promoted Pins from a group of big partner brands, but with the new test, businesses of any size…

Pinterest Rolls Out Next Phase Of Promoted Pins

Pinterest announced Monday that it is rolling out the next phase of its Promoted Pins ad product. The company began testing them last fall. Pinterest is currently working with a small group of brands including: ABC Family, Banana Republic, Expedia,…

More Details About Pinterest’s Upcoming Ads Revealed

As you may know by now, Pinterest is gearing up to launch its Promoted Pins ad product after testing since last fall. Here’s what they looked like back then (it doesn’t look like they’ve changed much). They pretty much look…