Google Aids Borders With Local Availability Tool

Early this week, Borders announced a new version of its website on which users could (sometimes) employ Google Books to preview a novel.  Now, the two organizations are building on that relationship, as would-be Borders shoppers should be able use Google Product Search to determine whether a local store has a given piece of merchandise in stock.

Milo Launches Useful Local Product Search Android App

Milo.com announced a new Android app today for local shopping. The company claims this is the only app available in the Android Market that will search the inventory systems of local stores in real-time and tell shoppers (while they’re on the go) what’s currently in stock , where, and which local stores have the best prices. 

Brick and Mortar Retailers Will Benefit from Online Inventory Listing

Earlier this month, Google announced that it was making public its documentation for Local Shopping inventory for Google Merchant Center. This is a feature that lets retailers let consumers know about what they have in stock. Milo.com is another site that based upon a similar principle, and it’s doing pretty well. 

Google: Consumers Rely on Search Engines Over Social for Product Searches

Google pointed to some stats from PowerReviews and the e-tailing group this week, which show that search still largely dominates as the source used to begin a product search by consumers. 

According to these findings, 57% start with a search engine. 20% view a brand’s site. 18% research at a retailer. 3% use social network sites, and 2% pose a question on Twitter (it’s unclear whether Twitter is counted in the social network sites category).