Yahoo Product Ads Launch For Holiday Shopping Season

Yahoo just announced new Product Ads, which it describes as ” new, comprehensive product offering that allows retailers to reach consumers with high performance search and display ads across mobile, tablet and desktop devices.” “A recent study from Yahoo and…

Facebook Dynamic Product Ads Get Some Big Improvements

In February, Facebook announced dynamic Product Ads aimed at helping marketers increase conversions and lower cost per acquisition across devices. As reported earlier, these ads are now available in the Audience Network, Facebook’s mobile ad network, which lets mobile apps…