We already know that this year, social media is a bigger part of the election than ever before. During the Republican National Convention, 4 million tweets were generated about the event. That number more than doubled the amount of tweets…
IP Targeted Political Advertising on the Horizon
Elect Strategies, is a data targeting firm that specializes in providing demographic information to political marketing campaighns and recently they are promoting the ability to target markets via IP addresses. For those not familiar with these types of firms and…