Jeff Gordon Prank Ad Isn’t Real, But it is Fun

This week, Pepsi released an ad designed for viral marketing online. It features Nascar driver Jeff Gordon dressing up with a fake beard and moustache, which is ridiculous enough on its own. He then proceeds to supposedly prank a used…

Beyonce: “Disinvite” Petition Removed By White House

Beyonce has seemingly done her part in the movement to get kids active and healthy, partnering with Michelle Obama to create a music video for the “Let’s Move!” campaign in 2011; however, some aren’t happy that she’s also partnered with…

Beyonce: $50 Million Deal To Sell Pepsi

In a collaboration that’s indicative of Pepsi’s youthful direction, the company has announced a partnership with mega-star Beyonce which will cost them around $50 million. The deal will see the singer appearing in ads for the soft drink and her…

Coke And Pepsi Contain Small Amounts Of Alcohol

Paris-based National Institute of Consumption (INC) has released a study saying that more than half of leading colas contain the minute traces of alcohol. The study found that even the big brands, like Coke and Pepsi, contain .0001 percent or…

Twitter and Pepsi Join Forces to Offer “Live for Now Music”

PepsiCo is joining forces with Twitter to extend the reach of their current “Live for Now” promotion. “Live for Now” is a musical platform that resides at Pepsi.Com and offers live music from some of today’s biggest pop performers. Launched…

Scumbag Steve Goes From Meme To Spokesperson

While you know him better as Scumbag Steve, Blake Boston is a living example of how to exchange Internet fame (infamy?) into real world financial gain. After finding his Internet fame via the Reddit collective, Scumbag Steve is about to…

Michael Jackson, Pepsi To Partner Once Again

Pop legend Michael Jackson is about to reach a posthumous milestone; his album “Bad” is turning 25 this year. In conjunction with the anniversary, Pepsi has announced they will be partnering with the singer’s estate to gain the rights to…

Pepsi Gears Up Campaign For Pepsi NEXT

Starting March 26th, Pepsi will be launching a new product called Pepsi Next, a soft drink that has “real cola taste with 60% less sugar than Pepsi Cola”. The campaign comes after research that the company says shows consumers’ resistance…

Melanie Amaro Earns “Respect” For Elton John/Pepsi Commercial For Super Bowl

Since winning X-factor, singer Melanie Amaro has really entered onto the scene, while the show itself isn’t doing so well. Amaro is jovial after recently shooting a Pepsi Super Bowl ad with the music giant and piano man Elton John.…

Pepsi Goes Social

PepsiCo is introducing a prototype for a fully interactive new vending machine at the National Automatic Merchandising Association’s One Show in Chicago this week.  It is called the “Social Vending System” and I gotta say, it looks pretty awesome. The…