Twitter has finally unveiled its business model in the form of "Promoted Tweets". The company refers to this as a "non-traditional" and "easy" strategy that "makes a ton of sense for Twitter." Promoted Tweets are described as ordinary tweets that businesses and organizations want to highlight to a wider group of users.
Would you pay to promote a tweet? Let us know.
Twitter Promoted Tweets – Advertising With or Without Them
What Happens to Twitter Ad Networks When Twitter Launches Ads?
Twitter is expected to launch an ad platform this month (some have speculated this will happen at SXSW). While this hasn’t been confirmed, the industry has been waiting for quite some time to Twitter to launch such a monetization model.