Google AdWords Instant Previews Could Save You Some Money

Google has launched Instant Previews on AdWords ads. You may recall when Google launched Instant Previews for search results. These let the user click the little magnifying glass to get a visual preview of what the site will look like…

Adobe to Help Search Marketers Keep Paid Campaigns From Cannibalizing Organic SEO

Back in the fall of 2009, Adobe announced it was acquiring web analytics software provider Omniture. As a result of that acquisition, Adobe runs SearchCenter+, a paid search campaign management tool. 

Adobe announced today that SearchCenter+ now allows users to integrate data from both paid search campaigns and organic SEO. 

Reducing the Yahoo-to-adCenter Campaign Friction

As you may know, the Yahoo and Microsoft advertising transition is complete. Yahoo and Microsoft paid search advertisers must use adCenter to manage their campaigns. But how smooth has the transition been for advertisers? 

Microsoft Extends adCenter Support Hours During Transition
Microsoft just announced that it is extending its support hours for adCenter during its paid search transition. 

"Whether you prefer to tweet, post a question in our forums or pick up the phone and speak to a real person, you’ve got several options for getting help with all things adCenter," says Microsoft’s Tina Kelleher. 

Google Rolls Out AdWords Campaign Experiments Across the Globe

Google announced that AdWords Campaign Experiments (ACE) is rolling out globally. ACE was announced in June as a tool designed to optimize AdWords accounts by letting advertisers test and measure changes to keywords, bids, ad groups, and placements. 

Yahoo Now Including Bing Results – Tips for Optimizing

Yahoo has begun testing organic and paid search listings from Microsoft. Up to 25% of its search traffic in the U.S. may see organic listings from Microsoft, and up to 3.5% may see paid listings from Microsoft adCenter. I guess you could say that the early stages of the Search Alliance’s transition have begun.

Will you place more emphasis on Bing optimization as it integrates with Yahoo Search?
 Let us know.

Yahoo/Microsoft Search Alliance in Cartoon Form

Microsoft and Yahoo have released a new video illustrating how the two companies intend to create a "powerful new choice in search" with their Search Alliance, due to begin making its way to customers before the end of the year.

There is not much in the way of news about the alliance to come from the video, but it does put its goal into a simple, easy-to-understand 2 minutes without going into all of the specifics.

SearchManager Consolidates Google, Yahoo, Microsoft, & Facebook Ad Campaigns

American Express has launched a new search marketing tool for small businesses via its OPEN forum. The tool, powered by Clickable, is called SearchManager, and lets business owners manage paid search campaigns across Google AdWords, Yahoo Search Marketing, Microsoft adCenter, and Facebook ads from one dashboard.