Google Adds AMP Data To Search Analytics

Google is rolling out a new feature in its Search Console letting webmasters drill down to see how your AMP pages are doing in Google Search. Google states: “With this, you can filter for AMP results (“which queries lead to…

Google Webmaster Guy On The One Thing He’d Ask From SEOs

Gary Illyes, one of the faces of Google webmaster relations in the post-Matt Cutts era, gave an interview to Search Engine Journal discussing Accelerated Mobile Pages, the Mobile-Friendly update, and more. When mobile-friendliness came up in the conversation, he noted…

Google Analytics Adds New ‘Speed Suggestions’ Report

Google announced the launch of a new Speed Suggestions report in Google Analytics. This can be found under Site Speed along with Overview, Page Timings and User Timings. The report shows the average page load time for top visited pages…

Today On The Matt Cutts Show: Page Speed As A Ranking Factor

In Google’s latest Webmaster Help video, Matt Cutts discusses page speed and whether or not it’s a more important factor for mobile than for desktop. The video is a response to the submitted question: Is load speed a more important…

Mobile Site Speed To Be A Google Ranking Factor?

Google has clearly had it with sites that have lackluster mobile experiences. This week, the company took to its Webmater Central blog to discuss “several ranking changes” it’s preparing for sites not configured for smartphone users. But that’s not all.…

How Page Load Speed Impacts SEO And User Experience

Since Spring 2010 Google has used page load times as a factor in its search ranking algorithms. Google’s position is that faster-loading pages should be ranked higher because they provide a better experience for users. In Google’s own words, “Faster…

Google Takes mod_pagespeed Out Of Beta For A Faster Web

Nearly two years ago, Google unveiled mod_pagespeed, an open source Apache module tool for developers to help make the web faster. Today, Google announced that it has left beta status. It has gone through eighteen different releases to get here.…

Google Analytics Gets New Site Speed Report, User Timings

Google announced today that it has added a new site speed report to Google Analytics, called User Timings. The report lets users track custom timings, and shows the execution speed or load time of any hit, event or user interaction.…

Leverage Browser Strengths For A Faster Site

We recently talked about reducing HTTP requests. Here’s a quick recap: Slow web pages impede your website’s goals; 90% of a typical web page’s slowness happens after the HTML has been downloaded; Reducing the number of HTTP requests triggered by…

Should You Block Google From Crawling Your Slower Pages?

Google’s head of web spam, Matt Cutts put out a new video discussing site speed’s impact on rankings. This is not the first time Cutts has addressed the issue, but it’s a somewhat different take than we’ve seen before, as…