Google Adds AMP Data To Search Analytics

Google is rolling out a new feature in its Search Console letting webmasters drill down to see how your AMP pages are doing in Google Search. Google states: “With this, you can filter for AMP results (“which queries lead to…

Google Webmaster Guy On The One Thing He’d Ask From SEOs

Gary Illyes, one of the faces of Google webmaster relations in the post-Matt Cutts era, gave an interview to Search Engine Journal discussing Accelerated Mobile Pages, the Mobile-Friendly update, and more. When mobile-friendliness came up in the conversation, he noted…

Google Analytics Adds New ‘Speed Suggestions’ Report

Google announced the launch of a new Speed Suggestions report in Google Analytics. This can be found under Site Speed along with Overview, Page Timings and User Timings. The report shows the average page load time for top visited pages…

Today On The Matt Cutts Show: Page Speed As A Ranking Factor

In Google’s latest Webmaster Help video, Matt Cutts discusses page speed and whether or not it’s a more important factor for mobile than for desktop. The video is a response to the submitted question: Is load speed a more important…

Mobile Site Speed To Be A Google Ranking Factor?

Google has clearly had it with sites that have lackluster mobile experiences. This week, the company took to its Webmater Central blog to discuss “several ranking changes” it’s preparing for sites not configured for smartphone users. But that’s not all.…

How Page Load Speed Impacts SEO And User Experience

Since Spring 2010 Google has used page load times as a factor in its search ranking algorithms. Google’s position is that faster-loading pages should be ranked higher because they provide a better experience for users. In Google’s own words, “Faster…

Google Takes mod_pagespeed Out Of Beta For A Faster Web

Nearly two years ago, Google unveiled mod_pagespeed, an open source Apache module tool for developers to help make the web faster. Today, Google announced that it has left beta status. It has gone through eighteen different releases to get here.…

Google Analytics Gets New Site Speed Report, User Timings

Google announced today that it has added a new site speed report to Google Analytics, called User Timings. The report lets users track custom timings, and shows the execution speed or load time of any hit, event or user interaction.…

Leverage Browser Strengths For A Faster Site

We recently talked about reducing HTTP requests. Here’s a quick recap: Slow web pages impede your website’s goals; 90% of a typical web page’s slowness happens after the HTML has been downloaded; Reducing the number of HTTP requests triggered by…

Should You Block Google From Crawling Your Slower Pages?

Google’s head of web spam, Matt Cutts put out a new video discussing site speed’s impact on rankings. This is not the first time Cutts has addressed the issue, but it’s a somewhat different take than we’ve seen before, as…

Want A Faster Website? Reduce Requests.

If your website consistently loads in under two seconds, congratulations!  It is in the small minority of sites able to meet the new threshold for patience among Internet users. But if yours is like the vast majority of websites that…

Google: Page Speed Affects Rankings In 1 Out Of 100 Searches

With PubCon going on, Google’s Matt Cutts tweeted out a link to what he calls “a special webmaster video for #pubcon”. It’s about how Google determines page speed. Specifically, it’s Matt’s response to a user question: “How does Google determine…

Google Page Speed Service Rewrites Your Pages

Google announced this morning that it’s releasing a new new web performance tool for webmeisters called Page Speed Service. This follows several other offerings from the company in the page speed realm, including a browser extension, the Page Speed Online…

Google Announces Instant Pages, Loads Results Before You Click

Google made several big search announcements today, including Voice Search for the desktop and Search by Image for the desktop (like Google Goggles on mobile). They also announced a couple new “instant’ features. For one, at its Inside Search event,…

Google’s Page Speed Online Launched

Over at the Google Webmaster Central blog, they’ve announced “Page Speed Online,” which allows users to check out the performance of any page on the internet, at any time.  Users will receive a page performance score calculated out of 100…

Google Launches Page Speed For Chrome

Google said today it has released a Page Speed add-on for its Chrome browser. Chrome users can now receive Page Speed performance tips to make their sites faster from within the Chrome browser. Google says its Page Speed for Chrome…

Google’s Really Taking This Speed Thing Seriously

Google has placed a great deal of emphasis on speed for the last year or two, offering numerous tools and resources aimed at speeding things up. In fact, Google has even attempted to speed up the search engine itself with Google Instant. 

Google Adds Page Load Time Metrics to Chrome

As you probably know by now, Google considers page speed as one of its many signals for search engine rankings. With that in mind, you may also be interested in knowing that in Chrome 6, developers can access web timing metrics for measuring web page load time across browsers.

Google Works with About.com On Making the Web Faster

About.com has partnered with Google’s Make the Web Faster team to make About.com faster. This is relatively significant to the web, given that About.com results often rank very high in search results.

The Latest in Google’s Effort to Make the Web Faster

YouTube has just launched a "Speed Dashboard", which makes speed information about videos available to users. YouTube’s Chris Dale tells us it "offers granular insight into what your YouTube video speed looks like."

"We think it’s pretty cool and all part of our goal to make the web a faster place," he adds.