Facebook announced new changes to how it ranks content in the News Feed. For one, they’re giving more weight to the time a user spends viewing the content. The company says it has learned that the time people chose to…
2 Years After Highly-Publicized Facebook Breakup, Eat24 Page Becomes ‘Yelp Eat24’
Back in 2014, Eat24 made a lot of headlines when it publicly “broke up” with Facebook. In response to the decline in organic reach that the page (and many others) were facing at the time (causing Pages to have to…
Organic Facebook Page Like Growth Sinks
Facebook Pages didn’t have the greatest year in 2015 if a new study is any indication. Locowise is sharing data looking at page growth, post reach, and engagement on the social network throughout the past eight months, and when it…
Facebook Pages Start Displaying Reach, Clicks Under Posts
Facebook is showing Page admins how well their posts are doing in a new way. You can now see the number of people reached and the number of clicks on any given post. This includes organic reach. This information appears…
Facebook Pages See Decreased Engagement [Report]
Facebook Pages saw slight growth in organic likes in July, according to a report from Locowise, which studied 5,000 pages. Growth was 0.21% in July, which was up from 0.2% growth in May. “This number was at 0.1% for the…
Facebook Might Give Users More Control over News Feed
Facebook is still testing ways to let users prioritize particular friends and pages in their news feed – something that could be good news for all the pages out there that continue to suffer from reach issues. TechCrunch spotted a…
Facebook Is Rolling Out Another News Feed Algorithm Change
Facebook announced that it’s rolling out another change to its News Feed algorithm that takes into account the time users spend on stories. Long story short, if users spend more time looking at a post, Facebook is going to assume…
Facebook’s Organic Reach Murder Is Sending Brands to Instagram in Droves – But Are They Following a Sirens’ Song?
At this point, brands probably feel like it would be more effective to don dinosaur costumes and shout on the street corner than to post stuff to Facebook. Brands’ organic reach has been murdered by the social network – a…
Yelp Buys Eat24 For $134 Million
Yelp just announced that it has acquired Eat24, the web and app-based online food ordering service that made headlines last year when it “broke up” with Facebook. The deal is valued at $134 million, consisting of stock and cash. The…