More Facebook News Feed Ranking Changes

Facebook announced new changes to how it ranks content in the News Feed. For one, they’re giving more weight to the time a user spends viewing the content. The company says it has learned that the time people chose to…

2 Years After Highly-Publicized Facebook Breakup, Eat24 Page Becomes ‘Yelp Eat24’

Back in 2014, Eat24 made a lot of headlines when it publicly “broke up” with Facebook. In response to the decline in organic reach that the page (and many others) were facing at the time (causing Pages to have to…

Organic Facebook Page Like Growth Sinks

Facebook Pages didn’t have the greatest year in 2015 if a new study is any indication. Locowise is sharing data looking at page growth, post reach, and engagement on the social network throughout the past eight months, and when it…

Facebook Pages Start Displaying Reach, Clicks Under Posts

Facebook is showing Page admins how well their posts are doing in a new way. You can now see the number of people reached and the number of clicks on any given post. This includes organic reach. This information appears…

Facebook Pages See Decreased Engagement [Report]

Facebook Pages saw slight growth in organic likes in July, according to a report from Locowise, which studied 5,000 pages. Growth was 0.21% in July, which was up from 0.2% growth in May. “This number was at 0.1% for the…

Facebook Pages May Start Seeing More Hides In Their Insights

Facebook announced a new tweak to its News Feed algorithm, which deals specifically with how people hide stories. Essentially, there are some people that hide a lot of stories. Most don’t hide many, but a small, unspecified amount of Facebook…

People Are Interacting With Links More On Facebook

It looks like links are getting better for interactions on Facebook as interactions on other post types are on the decline. Have you seen better reach and/or interactions with your links than you were seeing in the past? Let us…

Facebook Pages Are Seeing Increased Organic Reach

I realize this isn’t the type of headline you’ve become accustomed to over he past year or two. Facebook Pages have by and large seen the organic reach of most of their posts fall considerably as competition for News Feed…

Facebook Might Give Users More Control over News Feed

Facebook is still testing ways to let users prioritize particular friends and pages in their news feed – something that could be good news for all the pages out there that continue to suffer from reach issues. TechCrunch spotted a…

Facebook Is Rolling Out Another News Feed Algorithm Change

Facebook announced that it’s rolling out another change to its News Feed algorithm that takes into account the time users spend on stories. Long story short, if users spend more time looking at a post, Facebook is going to assume…

Is Facebook More Small Business-Friendly Than You Thought?

Facebook is dedicating more resources to trying to stay in the good graces of small businesses, even after it has continually made changes to its News Feed algorithm over the past year and a half, which have largely been detrimental…

Here’s What Mark Zuckerberg Just Said About The Latest News Feed Update And Hosting Publisher Content

This week, Facebook announced its latest round of changes to the News Feed algorithm. Once again, it doesn’t exactly sound like great news for people running Facebook pages. While there were three different changes, the one that has people and…

Bug Leads To False Facebook Organic Reach Reporting

A report from News Whip came out on Tuesday indicating that publishers experienced a significant drop-off in organic reach. This wouldn’t come as a huge shock to most people considering that Facebook has already significantly hurt organic reach for many…

Facebook’s Organic Reach Murder Is Sending Brands to Instagram in Droves – But Are They Following a Sirens’ Song?

At this point, brands probably feel like it would be more effective to don dinosaur costumes and shout on the street corner than to post stuff to Facebook. Brands’ organic reach has been murdered by the social network – a…

Should Photos Still Be Part of Your Facebook Strategy?

Last month, SocialBakers shared some interesting findings about how different types of Facebook Page posts have been performing in terms of organic reach. Many were surprised to find that photos have become the least effective type of post in that…

Facebook Organic Reach Compared By Post Type

On Monday we heard about data from SocialBakers finding that photos, which used to be the most engaging type of Facebook post and perform the best, are now the kind of post that is seeing the least amount of organic…

What Not To Do To Increase Facebook Organic Reach

Want to know what not to do to increase your organic reach on Facebook? Don’t post a bunch of photos thinking that’s what the News Feed algorithm likes best. That may have been true in the past, but not anymore.…

Ogilvy & Mather Social Media Director On Overcoming Organic Reach Decline With Smart Data

Overcoming a decline in Facebook Page post reach is something businesses of all sizes have been grappling with over the past year. James Whatley, the social media director at Ogilvy & Mather Advertising, London, recently wrote a blog post called…

Yelp Buys Eat24 For $134 Million

Yelp just announced that it has acquired Eat24, the web and app-based online food ordering service that made headlines last year when it “broke up” with Facebook. The deal is valued at $134 million, consisting of stock and cash. The…

Facebook Forces Marketers To Get More Creative

Businesses using Facebook for marketing have been dealt a pretty bad hand over the past year. Facebook has drastically cut down the amount of organic reach Page posts typically receive, meaning fewer of any given Page’s fans are likely to…