Google TV, Hulu Plus, and Netflix may have a serious new competitor in the making. Rumor has it that Microsoft is developing an online TV service of its own, and that Microsoft intends to use the Xbox to ensure the service is available to a very large audience.
The use of the Internet to watch full television episodes has tripled since 2006 among those aged 13-to-54, according to a new report from Knowledge Networks.
Among Internet users 13-to-54 viewing complete TV show episodes via streaming or downloaded video has grown from 8 percent to 22 percent. For Internet users 18-to-34 viewing of complete TV show episodes via streaming or downloading has climbed from 12 percent to 30 percent.
For the most part, online video has been much less ad-heavy than television programming. It is this very fact that has likely been a large part of the medium’s popularity. Things may be changing, however.
According to Advertising Age, Nielsen is planning on making data available about the viewing of commercials that run in particular shows , whether they are viewed on TV or online. The data would start being available in September, and the publication says it will become the basis for ad negotiations next February.
This week’s big TV event was unquestionably the season premiere of "Lost"; lots of people have, over the course of the previous five or so years, become huge fans of the show. But new stats imply that very few of them sat in front of computer monitors on Wednesday, rather than televisions on Tuesday, in order to watch the two-hour episode.
Digital media company, DivX, said today at the Consumer Electronics Show in Las Vegas, it is introducing an embedded Internet TV platform called DivX TV, which offers access to online media content streamed directly to any connected device.
DivX TV does not require a PC or a set-top box to access online content. The platform can be supported on almost any kind of Internet connected device, including digital televisions, blu-ray players and gaming consoles.