Consumers Getting More Comfortable with Mobile Shopping

As you know, smartphone usage is on the rise, and that means more opportunities for businesses to sell to customers via their mobile devices. We often hear about how important mobile is to the marketing strategy and especially future strategies, but how much are consumers really into shopping from their phones?

Kaboodle Adds Real-Time Product Search

Online social shopping service Kaboodle said today it is re-launching its website to improve its product-discovery engine.

Kaboodle says it has improved its end-user experience by offering real-time product search, which provides the ability to see products that are the most popular based on user-set parameters, such as items from a specific store, within a specific category, and related items.

Online Shoppers Want More Interactivity From Retailers

Consumers want online retailers to be more interactive and offer more personalization features according to a new a survey from IBM.

The changing economy has led to a smarter consumer who uses technology to make more informed buying decisions, exchange information with others, make purchases on-the-go and shop multiple channels.