Mobile Commerce in Real-Time Is New Trend, Thanks to Zaarly

When Bo Fishback, Ian Hunter, and Eric Koester developed Zaarly right before SXSW took place earlier this year, they had no idea that it would get the response it has gotten thus far. Koester told WebProNews that they created it two and a half weeks before the show and decided to launch simply as an experiment. However, when it took in $10,000 worth of transactions within a two-block radius in 48 hours, they knew they were onto something.