Academics Endorse Social Media Marketing At OMS

It’s an unfortunate fact that the speakers at some conferences can be self-serving; few people are going to go onstage and not promote their own company, never mind admit its faults.  However, when it comes to social media, it’s hard to accuse the Wharton School of the University of Pennsylvania of bias, and so an OMS keynote on the subject run by two Wharton representatives was rather informative.

Branding Sometimes Means Being Human

For years now, online marketing professionals have stressed the importance of the human element, particularly in social media. The point was elaborated on in a keynote at the Online Marketing Summit in San Diego today, where an audience of B2B and B2C marketers listened to Federated Media CEO John Battelle and special guest Anne Holland, who runs Which Test Won, discuss how to apply this concept to branding.