DealOn Launches OfferEx, Calls it “Groupon’s Biggest Threat”

DealOn, which has declared itself "Groupon’s biggest threat", has announced the launch of what it calls the web’s first ever daily deal offer exchange called OfferEx. "Think DoubleClick for daily deals. This is revolutionary and reduces the risk and increases profits for both sides of the table," a representative for the company tells WebProNews. She calls it "a technology that will level the daily deal playing field."