‘Not Provided’ To Expand As Bing Encrypts Search Data

Microsoft announced that Bing will start encrypting search traffic by default meaning that like much of your Google traffic in Google Analytics, you’ll start seeing “not provided” for query data from Bing. Google started doing this back in 2011. It’s…

Is Google’s Paid Search Query Removal Worth Panicking About?

Google announced that it is extending its secure search efforts to paid search, and that it will remove queries from referers on ad clicks originating from SSL searches on Google.com. In other words, the reason you’ve been seeing keywords “not…

Google Reportedly Expanding ‘Not Provided’ To 3rd-Party Paid Search

Update: OK, this just happened. Last month at the Search Engine Marketing Expo (West), Google’s Singhal said there would soon be an announcement related to changes with the controversial “not provided” issue. Google implemented secure search a few years ago,…

Google: Expect Announcement Related To ‘Not Provided’

Google’s Amit Singhal had a discussion with Danny Sullivan on stage at SMX West on Tuesday evening. Danny has now shared a section of that (above) in which the controversial “not provided” subject comes up. Singhal says there may soon…

Yahoo Search Is Now Encrypted By Default

Yahoo has switched to secure search by default, meaning that the search traffic your analytics program is painting for you is even less complete than it already was. As you may recall, Google made this move a couple years ago…

Google Cranks Up ‘Not Provided’ Keywords, Says Ads Aren’t The Reason

It looks like the percentage of keywords that are listed as “not provided” in your Google Analytics account is going to keep going up, as Google is reportedly moving to switch all users to secure search regardless of whether or…

The Google ‘Not Provided’ Problem Isn’t Getting Any Better

About two years ago, Google launched SSL Search on Google.com as the default for signed in users, as a measure to protect user privacy. This encrypted search meant not providing keyword search data through analytics to websites that these users…