Kobo announced that it is now offering newspapers and magazines for the Kobo Wireless eReader and its iPhone and iPad apps. The selection includes "dozens of top U.S. and Canadian publications". As an added bonus, the company is offering a two-week free trial period.
Newspaper websites in the U.S. pulled in 102.8 million unique visitors in September, accounting for 61 percent of all adult Internet users, according to research from comScore for the Newspaper Association of America (NAA).
The report also found newspaper websites reach more than half (55%) of 25-to-34-year-olds and 73 percent of individuals in households earning more than $100,000 a year.
More than three-quarters of adults in the U.S. in e-reader households read a newspaper in print or online during the past week, compared to 71 percent of all adults, according to a new report from Scarborough Research.
Forty-one percent of adults in E-Reader Households visited a newspaper website during the past month, compared to 27 percent of total adults. They are 48 percent more likely than all consumers nationally to have visited a newspaper website during this time frame.
According to the Wall Street Journal, Apple could announce a "print subscription" offering as early as the next month or two. The publication cites "people familiar with that matter", though one of these people said it may come early next year, alongside the next version of the iPad. That sounds more like Apple’s style to me.
News Corp. is reportedly considering working on some new app-based news product that would be separate from any of its existing print or web publications. An experiment in the future of news? Perhaps. A game changer? We’ll see. CNBC seems to think it might be.
Yahoo and Gannett have entered into a local advertising partnership under which all of Gannett’s 81 newspaper sites and seven of its broadcast sites will sell Yahoo advertising.
The partnership expands Yahoo’s Newspaper Consortium which includes more than 800 newspapers and has sold more than 40,000 local ad campaigns.