Nanigans Looks At Facebook Ads’ Impact On Valentine’s Day Shopping

Nanigans released some research this week about online shopping ahead of Valentine’s Day – specifically the role of Facebook ads. They looked at patterns from last year, finding that men are last minute shoppers, for one. “If there is a…

Facebook Ad Spend Climbed In Q4, But Google Outpaced Its Growth

Nanigans released its Global Facebook Advertising Benchmark Report for Q4, which it says delivered strong return on Facebook ad spend for retailers, as purchase rates and average order values soared. The report found that ad budgets continued to climb, retailers…

Marketing Tools Get Instagram Ads API Integration

In June, Instagram announced it would make advertising available through an Ads API and Facebook ad buying interfaces in the ensuing months, in an effort to open up ads to businesses of all sizes. It said it would open API…

Facebook CTRs Up A Whopping 260% Year-Over-Year [Report]

Click-through rates for Facebook ads have gotten tremendously better over the past year if findings in a new report are any indication. This comes as advertisers adopt different types of ads and become less reliant on organic post reach, which…