A quarter of children in the UK aged 8-12 who use the Internet at home say they have a profile on Facebook, Bebo or MySpace, although the minimum age is 13, according to new research from communications regulator Ofcom.
If you are like me and you spend quite a bit of time hanging out on social networks and social media websites online, then you know that your friends’ and family members’ birthdays and other special occasions tend to pop up out of nowhere, and you are left to scramble and purchase something online and send it to them. We are internet power users, and tend to make most of our purchases now online rather than rely on the old antiquated snail mail system.
As with traditional media, it’s different strokes for different folks on social media sites. And knowing your audience’s needs and preferences is just as valid in PR today as it ever was.
According to an analysis of social sites by online advertising network Chikita published by Mashable, people go to Twitter for news, MySpace for games and entertainment, Facebook for news and community and digg has a mixed bag.
MySpace announced today that it has the most popular social app in the Android Market, and the third most popular app on Android altogether.
Facebook and Twitter access via mobile browsers has grown by triple-digits in the past year, according to the latest research from comScore.
More than a quarter (30.8%) of smartphone users accessed social networking sites via their mobile browser in January, up 8.3 points from 22.5 percent one year ago. Access to Facebook via mobile browser climbed 112 percent in the past year, while Twitter soared 347 percent.
There has been a bit of discussion throughout the Blogosphere that MySpace is changing its direction, trying to differentiate itself from other social networks like Facebook. They reportedly have a new product strategy called "Discover and be Discovered", which would include a feature simply called "Discovery."
Not many details are known about MySpace’s forthcoming new direction, but the company gave WebProNews the following statement on the subject:
Google and MySpace have taken the real-time plunge. This afternoon, Google implemented the MySpace Real-Time Search API, meaning that searchers can now find all sorts of content moments after it’s created on the social network.
Owen Van Natta, who only joined MySpace in April of last year, will no longer serve as its CEO. Reports indicate that he’s in fact been fired, and MySpace has at least confirmed that Jason Hirschhorn and Mike Jones, who reported to Van Natta, are becoming co-presidents.