Facebook Launches Video, CPA Bidding For Mobile App Ads

A year ago, Facebook launched mobile app install ads, and today, they get video support and the ability for developers to set cost per action bids. Video ads will appear in the mobile news feed when the user clicks the…

Facebook Will Now Publish Your Mobile Game For A Cut Of The Revenue

Developing and publishing a mobile game is pretty easy. Unfortunately, it can also be pretty expensive. For those who find mobile games development to be too costly, Facebook has a pretty tempting offer. At the Casual Connect conference today, Facebook…

Facebook Might Be Putting Mobile Game Ads Into Your Notifications Tab

Late last year, Facebook introduced a new type of ad called mobile app install ad. The ads, which would appear on your mobile news feed, would take users to the App Store or Google Play page for that app. Now…

Facebook Makes Running Mobile App Install Ads Easier

Facebook announced that it has a new way for developers to gets started with mobile app install ads. They can now do so by just copying and pasting their app’s Google Play or Apple App Store URL into the Ads…

Facebook’s Mobile App Install Ads Can Now Target Specific Versions Of iOS, Android

In October of last year, Facebook unveiled mobile app install ads. These ads allowed app makers to go directly after mobile users by directing them to their Google Play or Apple Appstore pages. Now Facebook is giving advertisers and app…

Facebook Introduces New Features For Mobile App Install Ads

Mobile app install ads are one of the better avenues developers can use to reach users on Facebook. As more and more people are using the Facebook mobile app, these ads can drive those same users to a developer’s app…

Facebook’s Mobile App Install Ads Are Now Available To Everyone

Earlier this morning, we reported on some test images that show Facebook’s new mobile app install ads. These are the same mobile ads for apps that were made available through a beta back in August. It’s pretty clear that they…